Claudia’s career began in Colombia, where she worked for the South American branch of McCann-Erickson, one of the world’s largest advertising agencies. Over the years, she led campaigns for major global brands like Bayer, Goodyear, and Gillette, honing her expertise in multicultural marketing and advertising.
Later, as Senior Copywriter and Creative Director at Publiplan Advertising, Claudia worked with high-profile clients including Ford Motors, Bayer, B.D.F. Healthcare, and Piaggio, continuing to build her reputation in the advertising world.
In 1998, Claudia relocated to the Greater New York metro area where she expanded her career as a writer for El Globo newspaper. As the Entertainment Editor, she had the privilege of interviewing Latin stars like Enrique Iglesias, and Ricky Martin, solidifying her ties to the Latin entertainment industry.
In 2007, Claudia founded CRL Media, the first multicultural marketing agency in the area, specializing in the growing Hispanic and multicultural markets. As a passionate and dedicated business owner, she is deeply involved in the public relations side of the business and maintains direct contact with CRL Media’s clients, ensuring personalized and strategic service.
Claudia’s commitment to community is evident in her role as Chairman of Volunteers for the Greater Palm Beach Area Chapter of the American Red Cross. There, she led over 3,000 volunteers and launched the Spanish language initiative to help the Hispanic community access vital information during hurricane season and other emergencies. Her dedication earned her several awards, including the American Red Cross Public Relations Award and Human Resources Award, and recognition as Latina Entrepreneur of the Year by the Hispanic Chamber of Commerce of Palm Beach County, as well as Hispanic Women of Distinction. She is also a proud Leadership Palm Beach County Engage Class of 2024 alumni and a graduate of the prestigious Goldman Sachs 10,000 Small Business Program. As a local business leader, Claudia understands the unique challenges of small and large organizations alike and provides customized, effective solutions that drive results.
